Luke Selinger is a UX/UI designer with a penchant for product strategy, prototyping, and alliteration
Structure Sensor Usability Testing
Occipital approached the AUX team to perform some usability testing on their 3D camera, the Structure Sensor. They had built the hardware and a handful of demo apps and wanted developers to download their SDK and build on top of what they had. The goal of this project was to figure out how people were using the demo apps and identify any opportunities within the user experience
For the second AUX Challenge, I was linked to a Github repo where I was shown a png of a form and told two things: 1.) to build it as I saw it and 2.) it has to be fully accessible. I modeled my process to reflect progressive enhancement, writing the html, checking it with the screen reader, writing the css, testing the core interactions, and checking with the screen reader and so on for the limited js it required.
The application process for AUX was process intensive. Fresh Tilled Soil wanted to know how we approached a problem. In this case we were given an industry that had many problems to be solved: music. To solve such a broadly defined mess, I molded my process to a combination of actions layed out by the d. School and GV. The slide deck covers my process and findings over the four day sprint .
After the findings of our earlier usability test, our contacts at Occipital asked us to take our gathered insights and apply the core of their product to new contexts that could fill the gaps in experience. To maximize idea flow, the AUX team split up and worked on our own concepts.
Occipital's vision is to "brind spacial computing to everyday life" and with good reason: the lack of exposure to practical use cases for 3D leaves people without a mental model for what it could do. Such a disconnect was really the source of most of the problems we ran into in the usability test.
An everyday context needed to be found, and one that fit with the core functionality of 3D scanning and measurement was the apartment hunt. It targets a market segment of urban professionals and fits pre-existing behaviors in apartment viewing.
The bulk of the work done here was to shift the product focus from visual reconstruction as the value endgame and instead leveraging the data gathered from a 3D capture into something that the intended user would want.
The original blog was built on Wordpress and by the time I had joined Omniplex, they had been moving into using the HubSpot COS. We needed to redesign the blog to fully take advantage of the features the COS offered and decrease bounce & exit rates. Responsive was also pretty critical to improving our search ranking.